有思想、有感情、有担当、有品位是媒体提升公信力的几个关键。公信力,《现代汉语词典》的解释是:使公众信任的力量。媒体公信力是指新闻媒体所具有的一种被社会公众所信赖的内在力量,它是媒体能够赢得受众、占领市场,实现最佳社会效益和经济效益的根本所在。公信力作为媒体的一种无形资产,不是一朝一 Having thoughts, feelings, responsibilities, and taste are the keys to the media in enhancing credibility. Credibility, “Modern Chinese Dictionary” is explained: the power to make public trust. The credibility of the media refers to the inner power of the news media that is trusted by the public. It is the fundamental place for the media to win the audience, occupy the market and achieve the best social and economic benefits. Credibility as an intangible asset of the media, not one by one