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信息化时代的快速发展,带来的不仅是科技的进步也是人们在情感世界的匮乏。设计作为人的创造性活动,应该本着以人为本的宗旨进行创意设计。手绘作为在众多表现手法中的一种,其不受外界条件限制,便于交流,即时融合设计师的灵感和艺术创造力的优势有着不可动摇的地位。论文从手绘表现在平面设计中的不可替代性、在平面广告中带来的影响和价值、与设计师以及设计作品的关系等方面进行论述,来说明手绘表现形式在设计中带给人们的“人情味”。并认识到在平面设计中应更多的注入手绘元素,追求一种技术与情感的平衡。
The rapid development of the information age has brought not only the progress of science and technology but also the lack of people in the emotional world. As a creative activity of human beings, design should be based on people-oriented principle. Hand painted as one of the many ways of expression, which is not subject to external conditions, easy to communicate, instant integration of designer inspiration and artistic creativity have an unshakable status. The dissertation discusses the irreplaceability of hand-painted performance in graphic design, the influence and value in print advertisement, the relationship with designer and design work, “Human feelings ”. And recognize that in graphic design should be more of the injection of hand-painted elements, the pursuit of a balance of technology and emotion.