新时期,随着多种现代化科学技术在媒体领域的广泛应用,我国也逐步进入新媒体时代。随着新媒体时代的到来,我国各家电视台也开始积极探索新的发展路径。但是,由于受多种因素的影响,我国电视新媒体的发展面临诸多挑战。因此,注重电视台新媒体的发展对策研究显得尤为重要。本文主要分析了新媒体时代我国电视台的发展现状,并提出来几点改进措施。 In the new era, with the wide application of many modern science and technology in the media field, our country has also gradually entered the new media age. With the advent of the new media era, various television stations in our country have also begun to actively explore new ways of development. However, due to many factors, the development of TV new media in our country faces many challenges. Therefore, it is particularly important to pay attention to the research on the development strategy of new media of TV station. This article mainly analyzes the current situation of the development of China’s television station in the new media era and puts forward some measures for improvement.