本章借鉴国内外的研究成果,在品牌延伸机理的基础上,从核心品牌因素、延伸产品因素、内部环境因素和外部环境因素几方面来分析哪些因素影响品牌延伸,这些因素如何在品牌延伸过程中发挥影响,从而构建起影响品牌延伸的因素模型。 This chapter draws on domestic and foreign research results, based on the brand extension mechanism, from the core brand factors, extending product factors, internal environmental factors and external environmental factors in several aspects to analyze what factors affect brand extension, these factors in the brand extension process Play an influential role in building a model of factors that affect brand extension.