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英语作为一门全球性通用语言,在我国的大学教育中已占有重要地位。在校大学生除了要参与CET-4,CET-6的考试,还非常关注IELTS、TOEFL和GRE等考试。然而传统的中国式英语教学往往只关注英语的阅读和写作部分,常常抑制学生在听和说这两部分的实际应用。本文对广西外国语学院管理类专业的学生进行了英语学习障碍和教学方式的分析调查,运用“4C”营销理论的概念,基于学生不同的需求和水平,对商务英语听说这门课程进行了分级教学改革,通过这项改革的实施,管理类专业学生在英语听说应用水平上有了不同程度的提高。
As a universal language, English has occupied an important position in China’s university education. In addition to participating in the CET-4, CET-6 examinations, college students are also very concerned about IELTS, TOEFL and GRE exams. However, traditional Chinese-style English teaching tends to focus only on the reading and writing of English, which often inhibits students from actually listening and speaking. This article analyzes and investigates the English learning obstacles and teaching methods of the management students of the Guangxi University of Foreign Languages, uses the concept of “4C” marketing theory, and conducts business English listening and speaking based on the students’ different needs and levels. Graded teaching reform, through the implementation of this reform, management students in English listening and speaking application level has been improved to varying degrees.