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本文从多模态隐喻理论视角出发,聚焦于2016年广外教师发展中心的八幅LOGO获奖作品作为典型多模态话语的建构程式,从色彩情态、尺寸大小、版式布局、各图素组配等表征、互动和构图意义四个方面阐释不同模态在话语意义架构中的功能及价值,在此基础上剖析LOGO这一多模态隐喻话语如何塑形教师身份的信仰、观念、立场、定位等内涵,如何彰显极具中国特色的隐喻文化模型。
From the perspective of multi-modal metaphor theory, this paper focuses on eight pieces of LOGO winning works of the GD Teachers Development Center in 2016 as a typical multi-modal discourse construction program. From the perspective of color modality, size, layout, Such as representation, interaction and compositional meaning, explain the function and value of different modalities in the framework of discourse meanings, and then analyze how LOGO, a multi-modal metaphorical discourse, shapes the beliefs, concepts, positions and orientations of teachers’ identities. And other connotation, how to highlight the highly metaphorical cultural model with Chinese characteristics.