论文部分内容阅读
交通与旅游融合发展是供给侧结构改革背景下,交通运输业转型升级、提质增效的的新方向。本文将从近十年交通运输与旅游业的耦合协调研究角度入手,挖掘二者之间的内在联系与规律。重点关注交通运输行业的高速公路与旅游融合发展对策,从全线景观提升、旅游服务功能拓展、交通旅游智慧服务、品牌营销与运营模式等方面,解决高速公路旅游发展中存在的廊道狭窄、场地拓展空间有限、公路封闭等问题,提出高速公路与旅游融合发展的新路径。
The integration of transportation and tourism is the new direction of transformation and upgrading of transportation industry and improvement of quality and efficiency under the background of supply-side structural reform. This article will start with the research on the coupling and coordination of transportation and tourism in recent ten years, and excavate the internal relations and laws between the two. Focusing on the development of expressways and tourism integration in the transportation industry, we will focus on narrowing the corridors and developing the expressways in the tourism development of expressways from aspects of landscape enhancement, expansion of tourism service functions, wisdom of traffic and tourism services, brand marketing and operation modes, Expanding space is limited, closed roads and other issues, put forward a new path for the development of highways and tourism integration.