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推进传统媒体和新兴媒体的融合,是新的舆论生态下一场势在必行、重大而深刻的变革。不同的媒体有不同的功能定位和运营模式,融合之路也自然不同。特别是军队新闻媒体有其特殊性,如何探索出一条符合自身实际的媒体融合之路,厘清融合的战略方向和发展重点,是军队新闻媒体必须首先考虑的问题。结合军事电视媒体的特点和近年来的探索实践,我们感到,军队新闻媒体的融合,应该是一条从联合到整合再到融合,循序渐进、务实可行的道路。
To promote the integration of traditional media and emerging media is an imperative and significant and profound change under the new ecology of public opinion. Different media have different functional positioning and operating mode, the road of convergence is naturally different. In particular, the military news media has its own peculiarity. How to explore a media conforming to its own reality and clarifying the strategic direction and key points of its integration are issues that the military news media must first consider. Combined with the characteristics of the military television media and the exploration and practice in recent years, we feel that the integration of the military news media should be a road that goes from unity to integration to integration and is step by step and pragmatic.