客户生命周期价值经常被国外商业银行用来衡量客户价值,银行客户生命周期主要分为考察期、形成期、稳定期和退化期四个阶段,对不同价值的客户群体银行应当分别实施差异化的客户保持策略,最终才能有效的保持客户,具有较高的市场竞争力。 Customer life-cycle value is often used by foreign commercial banks to measure customer value. The life cycle of bank customers is mainly divided into four phases: study period, formation period, stabilization period and degeneration period. For different value customer groups, banks should be differentiated Customer retention strategy, the final can effectively maintain the customer, with high market competitiveness.