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在激烈的市场竞争中,制定营销策略至关重要。国外许多企业开动脑筋,独辟蹊径,出奇制胜,占领市场。其新颖的营销术值得借鉴。匮乏营销法国维顿公司是举世闻名的经营皮箱的公司,它的成功之道就是实行“匮乏战术”的营销法。这家公司仅在巴黎和尼斯两市各设一家商店,在国外的分店也只发展到27家,目的是严格控制销售量,人为地保持“供不应求”的紧张状态,造成市场“饥饿”。公司面对熙熙攘攘的顾客,哪怕需求量再大,也不为所动。有一次,一位日本顾客3天内竟去该公司的巴黎门市部10多次,每次均提出要买50只皮箱,但
In the fierce market competition, the development of marketing strategy is crucial. Many foreign companies brains, inventive, surprisingly winning, occupy the market. Its innovative marketing techniques are worth learning. Scarce marketing Wirtun France is the world-famous luggage company, its success is the implementation of “lack of tactics ” marketing law. The company has only one store in each of Paris and Nice, and only 27 stores abroad. The goal is to strictly control the volume of sales and artificially maintain the tight supply in short supply, resulting in a market starvation ". Faced with bustling customers, even if the demand is still large, it is unmoved. Once, a Japanese customer actually went to the company’s Parisian outlet 10 times in 3 days, each time he proposed to buy 50 luggage, but