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高职院校旨在培养市场所需的人才,本文强调高职院校市场营销学教学方向,首要必须重视“商德”的培养,其次才是运用多种教学方法提升学生商业能力,让学生在实践中积累商业智慧。在树立正确的商业道德前提下,将商业理论与企业实践有机地结合在一起,才能有效地提高学生的能力,成为市场需要的商业人才。
In order to cultivate the talents needed in the market, this article emphasizes the teaching direction of marketing in higher vocational colleges. The primary emphasis must be placed on the training of business ethics. The second is to use various teaching methods to enhance students’ Allow students to accumulate business intelligence in practice. Under the premise of establishing correct business ethics, the combination of business theory and business practice organically can we effectively improve students’ abilities and become the commercial talents needed by the market.