论文部分内容阅读
中国的崛起带动了媒体国际传播能力的日渐强大。作为国际传播的主力军,电视机构应当思考如何充分发掘第一媒体的优势,在理念、技术和内容上锐意创新,在提升我国国际影响力和话语权上发挥引领作用。本文从内容生产、渠道拓展及技术更新等方面切入,梳理半岛电视台、RT等新兴电视机构和维采传媒等网络视频媒体在国际传播实践中的经验得失,为融媒时代我国电视机构国际传播路径创新提供借鉴。
The rise of China has brought about an increasingly powerful media communication capability. As the main force in international communication, the television organizations should consider how to fully exploit the advantages of the first media, make innovations in concepts, technologies and contents, and play a leading role in enhancing China’s international influence and voice. This article from content production, channel development and technology updates and other aspects into, sorting out the Al Jazeera television, RT and other emerging television agencies and video mining media and other online video media experience in international dissemination of experience gains and losses for the media era of China’s international media transmission path Innovation to provide reference.