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宜家来了,这个来自北欧小国瑞典的品牌,全球销售额竟然高达138亿多欧元,在中国,仅两个店销售额即可达10亿元人民币,这是何等的强势?!而在产值高达2000多亿的中国本土家具产业中,却没有任何一家企业和品牌在销售额上能达到行业总销售额的0.5%,这又是何等的弱势?!差距太大!抹汗思索,扪心自问:中国的本土家具企业,如何才能诞生一家像宜家那样的强势企业和品牌?目前中国本土家具企业大概主要有以下几种类型:一、以家具的设计、制造和销售为一体的公司,以联邦为代表;二、专门销售场地给家具厂商的摊位商,以吉盛伟邦为代表;三、兼租借场地给家具厂商的摊位商和家具厂商的经销商于一身的公司,以金海马为代表;四、专业代工外销的公司,以台升为代表。如前所述,这四类企业中没有一家解决本土家具企业超越0.5%市场份额的尴尬命题。让我们不妨来逐一分解这四种类型的代表公司的现状,看看它们所走的道路都有哪些问题。
IKEA is coming, the brand from a small Nordic country in Sweden, the global sales of up to more than 13.8 billion euros in China, only two stores up to 1 billion yuan sales, which is how strong ?! In the output value up More than 200 billion in China’s domestic furniture industry, but no one company and brand sales in the industry can reach 0.5% of total sales, which is what kind of weakness ?! The gap is too big! Wipe thinking, ask yourself: China Of the local furniture business, how to birth like IKEA as a strong business and brand? At present, China’s local furniture business probably has the following types: First, the furniture design, manufacture and sale of the company as a whole, represented by the Federation ; Second, the specialized sales venues to furniture manufacturers booths to JSWB representative; Third, and leasing venue for the furniture manufacturers stalls and furniture manufacturers in one of the dealers, represented by the hippocampus; Fourth, the professional generation Workers export companies, represented by Taiwan’s rise. As mentioned earlier, none of these four types of enterprises solve the embarrassing proposition that local furniture enterprises exceed 0.5% market share. Let us try to break down the status quo of these four types of representative companies one by one and see what problems they have on their way.