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施工企业,有任务则生,无任务则死。在近年建筑市场低迷的情势下,一些企业开展“全员营销”。项目经理扛营销指标,是发挥项目经理在营销上的比较优势,有效拓展营销渠道、提高营销质量的一项重要举措。从比较认可的角度来看,至少有四个方面的好处。倒逼管理,提升服务。只有良好的履约和优质的服务才能赢得业主认可,为后续工程承接打下坚实基础。因此,对于身兼营销经理之职的项目经理来说,提高管理质量,
Construction enterprises, there are tasks in life, no task is dead. In recent years, the construction market downturn in the situation, some enterprises to carry out “full marketing ”. Project managers carry marketing indicators, is to play a project manager in marketing comparative advantage, effectively expand marketing channels, improve marketing quality is an important measure. From a more approved point of view, there are at least four benefits. Forced management, improve service. Only good performance and good service can win the approval of the owners and lay a solid foundation for subsequent projects. Therefore, for the project manager who also serves as marketing manager, to improve the quality of management,