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G·路易斯称“广告是一种有毒气体”也许并没有错。 广告不仅使无数收银机的响声越来越清脆欢快,也使制造广告的男女为之着迷、疯狂,象瘾君子一样欲罢不能。 电视、杂志、报纸、直邮、路牌、灯箱、海报、传单……广告如欲望的旗帜,飘扬在城市丛林的每一角落。这个世界依然有神话存在:繁荣富裕的商业社会的世俗神话,只是诗人们早已无从染指,取而代之的是熟谙现实生活规则的新一代弄潮儿——广告人。他们影响着你购买一支牙膏时的选择,甚至,影响着你的日常语言、价值观念和思维方式。
G. Lewis said that “Advertising is a toxic gas” may not be wrong. Advertisements not only make the sound of countless cash registers more and more crisp and cheerful, but also make men and women who create advertisements fascinated and insane. They are as addicted as addicts. TV, magazines, newspapers, direct mail, street signs, light boxes, posters, leaflets, etc. Advertisements such as the banner of desire flutter in every corner of the urban jungle. There are still myths in this world: the secular myth of the prosperous and affluent commercial society, but the poets are no longer able to dictate, and instead they are a new generation of professional-goers who are familiar with the rules of real life. They influence the choices you make when purchasing a toothpaste, and even affect your everyday language, values, and ways of thinking.