具有地方特色的旅游纪念品在当前激烈的纪念品市场拥有多方面的优势:如反映地方文化多样性、向外来游客展示地方特色、风土人情等,同时还具有经济效益,能够拉动地方经济的增长,对于旅游业的结构调整和地区旅游品牌战略调整具有重要作用。本课题以“印象·哈尔滨”系列旅游纪念品设计为研究对象,通过调查和分析,结合哈尔滨旅游市场的发展情况设计了一系列富有创意的旅游纪念产品,希望通过设计实践来提升哈尔滨市旅游纪念品的价值和品牌竞争力。 Tourist souvenirs with local characteristics have many advantages in the current fierce souvenir market: such as reflecting the local cultural diversity, displaying the local characteristics and customs to the tourists, as well as economic benefits, which can stimulate the growth of the local economy. The structural adjustment of tourism and regional tourism brand strategy adjustment plays an important role. This subject takes “Impression · Harbin” series of tourist souvenir design as the research object, and through the investigation and analysis, combined with the development of Harbin tourism market to design a series of creative tourism souvenir products, hoping to enhance the Harbin tourism Souvenir value and brand competitiveness.