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2006年4月23日世界图书和版权日(又称世界读书日)前,第四次“全国国民阅读与购买倾向抽样调查”报告发布了。中国出版科学研究所作为我国惟一的国家级出版科研机构,从1999年即开始投入较大资金开展这项连续性、公益性、基础性调查工作。第四次调查于2005年年底开始,规模超过以往历次,由专业调查机构严格按照科学的多层抽样方法,选取了不同规模、不同区域的20个地区的城市及农村,采取入户调查方式,最终取得了8000个有效样本,获取了500万组调查数据,运用国际通行的社会统计分析软件对数据进行加工处理,在此基础上,由中国出版科学研究所专业研究人员和调查公司专业分析人员共同进行了深入的分析研究并形成报告。本刊从此次调查报告中抽取出“六个发现”先行刊发,以飨读者。
Before the World Book and Copyright Day (also known as World Book Day) on April 23, 2006, the fourth “National Sample Survey on National Reading and Purchase Provisions” was released. As the only state-level publishing scientific research institution in China, China Publishing Science Research Institute started to devote a large amount of funds to carry out this continuous, non-profit and basic investigation from 1999 onwards. The fourth survey, which began in late 2005 and is larger in size than ever before, was conducted by professional investigation agencies in strict accordance with the scientific and multisite sampling method. Cities and rural areas in 20 regions of different sizes and in different regions were selected and household survey methods were adopted. In the end, 8,000 effective samples were obtained, 5 million groups of survey data were obtained, and the data were processed and processed by internationally accepted social statistical analysis software. Based on this, professional researchers and professional analysts from the China Institute of Publishing Science Conducted in-depth analysis and research and formed a report. The magazine extracted from the survey report “six found” first published to readers.