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俗话说,甘蔗没有两头甜--两全其美的最优解很难,基于次优选择的可行解才是常态。对于有线数字电视来说,虽然用户数量发展甚猛,但赢利模式却依然在苦苦探索。如何基于开放的竞争环境和融合的市场语境,寻找到“因业制宜”的模式坦途,需要重新审视有线电视的经济体性质和价格观念。事实上,从零价格或负价格导入,经过三次转换,一样能获取丰沛的收入回报,是务实的可行解。而兼顾用户量的扩张和正价格的一次兑现,对于今天的有线运营商来说,只能是一个不切实际的“最优解梦想”。罗小布老师在本期专栏中,从原罗小理到模型,详解了基于“免费”的赢利理到模型模式,希望能激发广大读者的积极思,希索。并热忱期待您的智慧,来稿请发:[email protected]。
As the saying goes, sugar cane does not have two sweet - the best of both worlds is difficult, based on suboptimal choice feasible solution is the norm. For the cable digital TV, although the number of users is developing very rapidly, but the profit model is still struggling to explore. How to find out the model of “business matching” based on an open competitive environment and a converging market context needs to reexamine the nature of the cable TV economy and the price concept. In fact, from the zero price or negative price into, after three conversion, the same access to a rich income, is a pragmatic feasible solution. And taking into account the expansion of users and a price of a cash, for today’s cable operators, can only be an unrealistic “optimal solution dream ”. Luo Xiaobu teacher in this issue of the column, from the original Luo model to the model, based on the “free ” profit model theory model, hoping to inspire readers positive thinking, hope. And enthusiasm look forward to your wisdom, contributions please send: [email protected].