民俗旅游近年来得到了长足发展,无论是民族地区还是内地,越来越多的民俗旅游村出现在人们的视野中。北京郊区的赵家台村就是一个民俗旅游接待村,通过实地调研,笔者想借本文就该村发展民俗旅游的优势、劣势、机会、威胁进行分析,并提出相应建议以为该村发展提供有限参考。 In recent years, folk-custom tourism has made great strides, and more and more folk tourism villages have emerged in people’s perspectives both in ethnic areas and the hinterland. Zhaojia Taicun in the suburbs of Beijing is a folk-custom tourist reception village. Through field investigation, I would like to take this article to analyze the advantages, disadvantages, opportunities and threats of the folklore tourism in this village and put forward corresponding suggestions to provide limited reference for the development of the village.