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随着互联网信息的爆炸性增长,搜索引擎作为信息查询工具得到越来越广泛的应用,其商业价值也随之被发掘,。目前各大高校开始重视对搜索引擎优化与营销人才的培养,在电子商务与网络营销专业开始开设“搜索引擎优化与营销”课程。但是教学的过程中也频繁现出很多问题:理论教学为主,课堂是教师讲授为主,课堂授课的形式单一,学生学后不知如何运用等等。所以基于应用型人才的培养目标,提出了“搜索引擎优化与营销”教学改革措施,详细阐述课程改革方法,让课程与岗位需求充分结合,更好的提高教学效果。
With the explosive growth of Internet information, search engines are increasingly used as information query tools, and their commercial value is also being explored. At present, colleges and universities are beginning to attach great importance to the training of search engine optimization and marketing professionals. In the fields of e-commerce and internet marketing, the “Search Engine Optimization and Marketing” course has been started. However, the teaching process often shows many problems: the main teaching theory, the classroom is the main teacher teaching, classroom teaching in a single form, students do not know how to use after school and so on. Therefore, based on the training objectives of applied talents, this paper puts forward the teaching reform measures of “Search Engine Optimization and Marketing”, elaborates the method of curriculum reform in detail, fully combines the curriculum with job requirements, and improves the teaching effect better.