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在标志设计中,没有形式感,标志的象征意蕴也就失去了载体,无从谈起,与此同时只有形式美感没有标志的象征意蕴,也就意味着标志只是空洞的一种符号,失去了它的精神内涵,形式应该更好的为象征意蕴服务。外在的设计形式是内在的象征意蕴的表达方式,是象征意蕴的外化和物化,标志设计的形式感好比是躯体,而象征意蕴好比是灵魂,所以两者缺一不可,只有两者完美结合,设计师才能打造出一个优秀的标志设计来。
In the logo design, there is no sense of form, the symbolic meaning of the logo also lost its carrier, can not talk about it, at the same time only the formal beauty without the symbolic meaning of the logo, which means that the logo is just a symbol of the void, it lost The spirit of the content, the form should be better for the symbolic meaning of service. External design form is the expression of the intrinsic symbolic meaning, the externalization and materialization of symbolic implication, the formal sense of logo design is better than the body, and symbolic meaning is like the soul, so both are indispensable, only the two perfect In combination, designers can create an excellent logo design.