在新的媒介环境下,电视节目主持人呈现出“泛主持人化”的发展状态,主持人的来源得以扩大,不再局限于播音主持科班出身人士,更多的来自社会各界精英、知名人士等,同时,主持人的功能得以扩大,不再简单地起承上启下作用,而是融入节目策划、组织、播出等各环节中,对栏目的品牌塑造有着不可估量的作用。在传统理解中,电视节目主持人是一个需要有着外形素质、语言素质、反应能力、文化条件、心理要求等综合能力的职业,之前,只有播音主持专业出身的专 Under the new media environment, the host of television programs showed a state of “pan-host” development. The host’s sources were expanded. They were no longer confined to those who were in charge of broadcasting science-based chiefs, more elites from all walks of life, Celebrities, etc. At the same time, the function of the host can be expanded to no longer play a simple role, but into the program planning, organizing, broadcasting and other links, the column branding has an incalculable role. In the traditional understanding, the TV presenter is a profession that needs the comprehensive ability of appearance quality, language quality, reaction ability, cultural condition and psychological requirements. Before that, only the host specializing in broadcasting