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灾难是隐藏在人们心中最大的恐惧,因为它不可预知、不可阻挡,它会吞噬生命。但灾难过后,总会让我们顿悟人生。只有在经历过灾难的浩劫后,我们才会知道生命中最重要的是什么。所以灾难中的情景,常常让人们对生活的感知变得深刻、变得单纯,由此也具有了震撼的力量,如能利用好这一震撼的力量,则可以“四两拨千斤”的让人们认同于你的诉求。CapeTimes日报所做的这一系列被称为“前一天”的广告,就是剑走偏锋地运用了灾难背后所蕴含的力量。
Disaster is the greatest fear hidden in people’s hearts, because it is unpredictable, unstoppable, it will devour life. But after the disaster, always let us epiphany life. Only after we have experienced the catastrophe, will we know what is the most important thing in life. Therefore, the scenes in disasters often make people’s perception of life become profound and simple, which also has a shocking power, if we can make good use of this power of shock, you can Agree with your appeal. The series of ads by CapeTimes Daily, which is known as the “day before”, is a sword that uses the power behind the disaster.