互联网的快速发展和广泛应用使得我国旅游业的传统营销模式发生了很大的改变,现在旅游网络营销已经在中国的旅游业中起步,并且正以飞速的发展速度逐渐成长为了当前旅游业营销的主流模式。不过,在目前的旅游网络营销的发展现状中也还是存在这样或那样的问题。本文在分析了我国旅游网络营销的发展现状和存在的问题之后,提出解决问题的对策,为旅游企业网络营销发展提供参考。 The rapid development and extensive use of the Internet have led to a great change in the traditional marketing model of China’s tourism industry. Tourism network marketing has now started in China’s tourism industry and is now growing at a rapid pace to the current marketing of tourism Mainstream model. However, there are still some problems in the current development of tourism network marketing. After analyzing the current situation and existing problems of tourism network marketing in our country, this article puts forward the countermeasures to solve the problems and provides reference for the development of tourism enterprise network marketing.