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1949年至今,我国的汽车制造业取得了举世瞩目的进步。但是,相比于欧美、日本等汽车工业强国,我国在汽车制造业的规模、成绩尤其是科研能力相差甚远,大大影响了我国汽车制造企业的市场竞争力。在影响企业市场竞争力的众多因素之中,市场占有率是有着决定性的因素。如今我国汽车自主核心技术还在起步阶段,提升市场份额是提升汽车制造企业市场竞争力的重要途径。所以,本文就我国汽车制造企业的营销竞争力进行探讨。
Since 1949, China’s automobile manufacturing industry has made remarkable progress. However, compared with the automobile industry powers such as Europe, the United States and Japan, our country’s scale and achievements in the automobile manufacturing industry, especially the scientific research capabilities, are far behind. This has greatly affected the market competitiveness of China’s automobile manufacturing enterprises. Among the many factors affecting the market competitiveness of enterprises, the market share is decisive factor. Nowadays, China’s autonomous core technology is still in its infancy, and increasing market share is an important way to enhance the market competitiveness of automobile manufacturers. Therefore, this article discusses the marketing competitiveness of China’s automobile manufacturers.