“城市国际化”在上个世纪90年代就在国内被广泛讨论。在习近平总书记对杭州的殷切期望下,杭州将朝着具有独特东方魅力和全球重大影响力的世界名城逐步发展。本文以杭州旅委主办,杭州文广集团、《今日中国》杂志社共同发起的“感知中国最忆杭州”为例,通过以文化为纽带,推进城市国际化;借力外交部和央媒的国际窗口,扩大杭州媒体的国际影响力;整合媒体资源,提升国际推介整体效果这三个方面的实践,为杭州走向世界,让世界了解杭州,作出积极有益的探索。 “City International ” was widely discussed in the country in the 90s of last century. Under the eager expectation of General Secretary Xi Jinping on Hangzhou, Hangzhou will move toward a world-famous city with unique oriental charm and global influence. This paper, taking Hangzhou as the link, promotes the internationalization of the city by leveraging on the cultural awareness of China as the most important part of this book, which is sponsored by Hangzhou Tourism Commission, Hangzhou Wenguang Group and Today’s China Magazine. International window to expand the international influence of Hangzhou media; to integrate media resources and enhance the international promotion of the overall effect of these three aspects of practice for Hangzhou to the world, let the world know Hangzhou, to make positive and useful exploration.