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提起恒源祥,很多人都会想起那个由奶声奶气的童声念出的“恒源祥羊羊羊”的广告,据说这个初衷出于省钱的5秒钟广告创造了中国当代广告的经典,一直以来深为恒源祥人自豪,近两年更是将广告精神发扬光大,推出了“恒源祥羊羊羊、恒源祥牛牛牛……”的十二生肖版本。看来“恒源祥”三个字就是万世不衰、屡试不爽的万花筒,可以随意变幻出任何惊天动地的图画来。本文无意对有着“很烦,很暴力”之嫌的恒源祥的广告手法或商业模式进行评判,这方面的评论实在是汗牛充栋,而是想就恒源祥擅长的一个领域——活动营销做一点冷思考,也给豪气冲天的恒源祥人提个醒。
Mention Hengyuanxiang, many people will think of the milk from the voice of the child read out “Hengyang Xiang sheep sheep,” the ads, it is said that the original intention of saving money for 5 seconds to create a Chinese contemporary advertising classic, has been Since the depth of Hengyuan Xiang is proud of the last two years is to carry forward the spirit of advertising, launched a “Hengyang Xiang sheep sheep, Hengyuan Xiang cattle beef ... ...” Zodiac version. It seems “Hengyuan Xiang ” three words is the everlasting, time-tested kaleidoscope, you can freely change any earth-shattering picture. This article does not intend to have a “very annoying, very violent,” the suspect Hengyuanxiang advertising practices or business model to judge, this review is full of sweat, but want to Hengyuanxiang good at one area - activity marketing to do a little cold Thinking, but also to pride Hengyuanxiang reminder.