夏日的夜晚是生意的高峰,但有的商家抱怨“晚上逛街的人多,花钱的人少,自己是赔本赚吆喝”。逛街的人多说明商机实际上是有的,但想要商机更“值钱”,简单地延长营业时间和备足货源,这是不够的。因为,夏日消费自有其特点。大多数人晚间出行的目的是放松、休闲、纳凉,最大的特点就是消费带有比较多随机性和随意性,花不花钱、花多少钱,主要由出行者当时的心情和兴致决定。引导这部 The summer night is the peak of business, but some businesses complain that “there are many people shopping in the evening and less people are spending money, and they are losing money to earn money”. People who go shopping more often say that business opportunities are actually there, but it is not enough to want business opportunities to be more “value-worthy” and simply to extend business hours and provide adequate supplies. Because, summer consumption has its own characteristics. The purpose of most people’s trips in the evening is to relax, relax and cool. The biggest feature is that consumption has more randomness and randomness, and spending money and spending is mainly determined by the mood and interest of the traveler at that time. Guide this