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2015年,中国经济进入新常态,央视舞台成就品牌梦想却从未被超越。作为品牌传播的至高平台,央视成功助力数千家中国企业树品牌、扩版图、逆增长。2015年,媒体融合成了关键词,央视的新媒体矩阵业已成型,大屏小屏交互间,春晚共计110亿次、峰值8.1亿次/分钟的互动体量让央视在互动传播上做成了全国典范。
In 2015, when China’s economy entered a new normal, the brand dream of CCTV’s stage success has never been surpassed. As the supreme platform for brand communication, CCTV successfully helped thousands of Chinese enterprises tree brands, expand the map, reverse growth. In 2015, the media integration became the key word. The new media matrix of CCTV has been formed. The interaction between big screen and small screen, 11 billion times of Spring Festival Gala and 810 million times / min of peak value have made CCTV interactive. National model.