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中国作为世界人口第一大国,对中外奶粉生产商都有巨大的吸引力,早已成为他们竞争的焦点。自2008年三聚氰胺事件以来,中国顾客出于对国产品牌质量安全的不信任及恐惧心理,纷纷转投国外奶粉制造商的怀抱,使得本土企业的发展一度陷入窘境,举步维艰。近年来,在中国政府的高度关注及巨大支持下,国产品牌慢慢崛起,逆境中求生存,逐渐显现优势,不断占领中国的二三线城市,与进口奶粉形成对抗之姿。国内外奶粉在中国市场的战争正在如火如荼地进行着。
As the largest country in the world in population, China has a huge attraction for both domestic and foreign milk powder producers and has long been the focus of their competition. Since the melamine incident in 2008, Chinese customers have turned to embrace foreign manufacturers of milk powder because of their mistrust and fears over the quality and safety of domestic brands. As a result, the development of local enterprises was once in a dilemma and struggling. In recent years, with the great attention and tremendous support from the Chinese government, domestic brands have slowly risen and adversities have survived, gradually showing their advantages and continuously occupying second and third tier cities in China in a confrontation with imported milk powder. Domestic and foreign milk powder war in the Chinese market is in full swing.