中小企业的发展是各国都面临的问题,中小企业人力、物力、财力、形象力较弱,在市场竞争中,人力、物力、财力,可以通过集中优势“兵力”专注于某一小项目解决。形象力则只有通过结成中小企业联盟,通过对联盟声誉的管理而获得,而形象力是企业最为核心的能力,因此声誉管理在中小企业发展中具有至关重要的作用。 The development of SMEs is a problem faced by all countries. SMEs have weaker human, material, financial, and visual capabilities. In market competition, human, material, and financial resources can be addressed by focusing on a small project by concentrating on superior strength. The image power is only obtained through the establishment of SME alliances, and it is obtained through the management of the reputation of the alliance. The image power is the core competence of an enterprise. Therefore, reputation management plays a crucial role in the development of SMEs.