论文部分内容阅读
在区域市场拥有一定知名度的中型糖果公司,全力寻找营销突破,希望打造专门的互联网糖果子品牌,只在电子商务渠道经营,并锁定礼品市场,通过合理的产品组合和别致的包装设计,打造高端大气的糖果礼品装。这样的思路是否可行?
A mid-sized confectionery company with a certain reputation in the regional market is fully looking for marketing breakthroughs in the hope of creating a special Internet brand of candy, operating only in e-commerce channels and targeting the gift market through a rational product portfolio and chic packaging design, Atmospheric candy gift equipment. Is this idea feasible?