商标反向假冒是随着商品市场竞争的日益激烈而产生的,这一行为既侵犯了商标权人的商标专有权,扰乱了市场秩序,同时也侵害消费者的知情权。本文从商标反向假冒的涵义和认定要件为切入点,廓清了与反向假冒相关联的两个概念,最后就完善我国商标法规制商标反向假冒行为提出了立法建议。 Reverse counterfeiting of trademarks is accompanied by the increasingly fierce competition in the commodity market. This act not only infringes the trademark exclusive right of the trademark holder, disrupts the market order, but also infringes the consumers’ right to know. This article starts from the definition and requirement of counterfeiting of trademark, clarifies the two concepts associated with counterfeiting and counterfeiting, and finally puts forward some legislative suggestions on perfecting the counterfeiting of trademark in our country.