进入１９９９年第二季度，长虹彩电率先降价，康佳、创维等同行相继应战，于是中国彩电市场新一轮价格大战宣告全面爆发，从而为一段时期以来平淡的消费市场陡然增添了几分火药味。在日趋弥漫的硝烟中，参战者、观战者都如鲠在喉，争相向媒体倾吐衷肠，表白动机，解析战略... Into the second quarter of 1999, Changhong TV price cuts, Konka, Skyworth and other counterparts have one after another fight, so China’s color TV market announced a new round of price war broke out in an all-out, so for a period of dull consumer market has suddenly added some gunpowder flavor. In the increasingly perplexed smoke, the warplanes and spectators are all in their throats, vying for the media, expressing their motivation, and analyzing the strategy.