一、东航面临的形势——转型背景作为对宏观经济尤其是国际贸易最为敏感的风向标,2011年以来,中国国际航空货运业已明显感受到国际经济下滑带来的进出口萎缩。受制于起步较晚、网络不够健全等因素,我国本土航空货运公司的整体实力较弱,在中国国际航空货运市场的 First, the situation facing China Eastern - the background of the transition As a macro-economy, especially the most sensitive international trade benchmark, since 2011, China’s international air cargo industry has clearly felt the decline in imports and exports caused by the international economic downturn. Subject to the late start, the network is not sound enough and other factors, the overall strength of China’s domestic air cargo company is weak, in the Chinese international air cargo market