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从发达地区乡镇的概念分析入手,指出经济发达地区乡镇经济转型升级的紧迫性和必要性,以旅游业的内涵特性以及在我国近三十年的发展的成功历程表明,旅游业是经济发达地区乡镇经济转型升级的一条路径选择。接着以昆山市张浦镇旅游业的发展为例,从其旅游业发展的现状、瓶颈及其政策建议等内容展开论述,最后指出,经济发达地区的乡镇在经济转型升级及发展旅游业的过程中必须有效推进“三位一体”、“内外兼修”及“三管齐下”战略,大力发展特色化和品牌化的乡镇旅游。
Beginning with the concept analysis of towns in developed areas, the paper points out the urgency and necessity of township economy transformation and upgrading in economically developed areas. Based on the connotation of tourism industry and the successful development of our country in the past three decades, it is indicated that tourism is an economically developed area A Path Choice for Township Economic Transformation and Upgrading. Taking the development of tourism in Zhangpu Town of Kunshan City as an example, this paper discusses the status quo, bottlenecks and policy suggestions of tourism in Zhangpu Town, Kunshan City. Finally, it points out that the townships in economically developed areas are in the process of economic transformation and upgrading and the development of tourism We must effectively promote the strategy of “three in one”, “internal and external” and “three pronged” strategy to develop characteristic and brand township tourism.