整合营销是市场营销理念的一种综合运用,它将各种营销手段和工具进行整合,从而实现产品价值增值的综合营销。整合营销的精髓、特征、运用工具、操作思路都体现了其自身的独特性。本文将从整合营销的涵义、特征、三大影响因素等方面进行探讨,最终总结出整合营销在整个市场中的重要性。 Integrated marketing is a comprehensive application of marketing concepts, it will integrate a variety of marketing tools and tools, in order to achieve a comprehensive product value-added marketing. The essence of integrated marketing, features, tools, operational ideas reflect its own uniqueness. This article will discuss the connotation, characteristics and three influencing factors of integrated marketing, and finally concludes the importance of integrated marketing in the whole market.