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基于新媒体技术,文字作为信息传达的主体逐渐脱离了单一的静态形式,转向了动态表达。动态文字是传统文字设计的延伸,是基于新技术不断推陈出新的研究个体,是文字设计领域的一场变革。文章研究在新媒体背景下,动态文字设计的发展历程、风格特征、技术特征以及发展趋势,并结合当前主流案例,归纳了动态文字设计的扁平化、质感、三维化风格特征,以及关键帧动画、滤镜动画、粒子动画等主流技术特征。
Based on the new media technology, text as the main body of information transmission gradually separated from a single static form, turned to the dynamic expression. Dynamic text is an extension of the traditional text design is based on new technologies continue to introduce new research individuals, is a field of text design changes. In the context of new media, this paper studies the development process, style features, technical features and development trends of dynamic text design. Combining with the current mainstream cases, this paper summarizes the characters of flat, texture and three-dimensional dynamic text design as well as the key frame animation , Filter animation, particle animation and other mainstream technical features.