伴随着新世纪的来临,报业发展越来越迅猛,报业的竞争也异常激烈,其中明显的表现为两大竞争手段: 首先是规模竞争,包括:投入的资金、信息量、人力、物力和财力。从形式上表现在发行量的不断增加、版式内容信息量的加大及版面多样化等方面,前者必 With the advent of the new century, the development of the newspaper industry is becoming more and more rapid. The competition in the newspaper industry is also fierce. The obvious manifestations are two major means of competition: the first is the scale competition, which includes: input of funds, amount of information, manpower and material resources And financial resources. From the formal performance in the circulation of the increasing increase in the amount of information content layout and layout diversification, the former will