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在现代企业生产过程中,产品的营销是企业产品运作过程的核心环节,而制定一个好的营销战略是做好企业营销工作的基础,企业的产品从研发过程开始,首先要考虑市场的需要,找好企业在市场生产活动中的位置才能打开企业发展的道路,这不仅要求企业关注现有需求还要开发消费者的潜在消费能力,更好地占领市场份额,这些直接影响到企业的盈利和持续发展能力,因此创新企业的营销战略是实现企业稳步发展、实现利益最大化的重要前提,关注市场变化及时改进企业营销策略,实现企业市场营销战略的与时俱进。
In the process of modern enterprise production, product marketing is the core of the process of enterprise product operation, and to develop a good marketing strategy is to do a good job in business marketing, enterprise product development process from the beginning, we must first consider the needs of the market, Finding a good place for the enterprises in the market to produce activities can open the road to enterprise development. This not only requires enterprises to pay attention to the existing demand but also develop the potential consumption power of consumers to better occupy the market share, which directly affects the profitability of the enterprise Sustainable development ability. Therefore, the marketing strategy of innovative enterprises is an important precondition to realize the steady development of the enterprise and maximize the benefits. It pays attention to the market changes to promptly improve the marketing strategies of the enterprises so as to realize the advancement of the enterprise marketing strategy.