随着中国“入世”,洋酒的大举进入已成必然趋势,国内酒业市场竞争将进一步加剧。对中国酒业市场来说,虽然“酒香不怕巷子深”的观念已经过时,但是盲目投放广告的现象仍很普遍、不但影响预期的效果,甚至会引发负面效应。 With China’s accession to the WTO, the large-scale entry of foreign wine has become an inevitable trend, and the domestic wine market competition will further intensify. For the Chinese wine market, although the concept of “wine is not afraid of a deep alley” has become obsolete, the phenomenon of blindly placing advertisements is still very common, which not only affects the expected results, but even causes negative effects.