在严酷的市场竞争中,企业随时都可能面监危机。危机的种类各有不同,企业危机管理的方式也要有所不同。一般而言,“主动出击是最好的防御”这一原则总是适用的。能够迅速采取行动、果断承担责任的“雄鹰”式企业,总是能够得到公众的谅解,化危机为契机;而遇到危机就辩解说“这不是我们的责任”、试图做把头埋在沙子里的“鸵鸟”式企业,最终要付出惨痛的代价。 “墨香苑”事件概况 In the harsh market competition, companies may face any crisis at any time. The types of crises are different, and the way of crisis management of enterprises also needs to be different. In general, the principle that active attack is the best defense always applies. “Eagle” enterprises that can act swiftly and decisively assume responsibility can always get public understanding and turn crises into opportunities; when they encounter a crisis, they argue that this is not our duty, “Ostrich ” enterprises buried in the sand in the end, to pay a painful price. “Mexican incense Court ” event overview