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汽车的非本质功能越多越好吗?调查显示,超过六成的人认为并非如此汽车的功能正在变得越来越全。从早期的GPS导航、定速巡航、车载蓝牙、冷藏设备到后来更高级的泊车辅助系统、遥控驾驶甚至夜视系统等,汽车制造商仍在继续挖掘更多的个性化功能,他们希望这些不断被注入“铁皮盒子”的人性化辅助功能设计,能“诱惑”消费者打开腰包,并将其转化成他们实实在在的利润。但是这些功能真的有用吗?消费者又会在多大程度上被这些卖点吸引?《汽车商业评论》联合腾
The more the non-essential functions of a car, the better? According to the survey, more than 60% of people think it is not so. The car’s functions are getting more and more complete. From early GPS navigation, cruise control, Bluetooth on board, cold storage to more advanced parking aids, remote driving and even night-vision systems, automakers are continuing to tap into more personalization features that they hope will Continuously infused into the humanized accessibility of the “tin box” design, “tempt” consumers to open pockets and turn them into real profits. But are these features really useful? To what extent will consumers be attracted by these selling points? “Automotive Business Review”