探寻具有高职特色的教学模式日益成为高职教学改革的突破口,也是高职人才培养模式改革的重要任务。本文针对当前高职艺术设计专业教学现状,阐述了在高职艺术设计专业应用项目教学法的理念和必要性;介绍了在高职艺术设计专业课程教学中构建虚拟学生公司、加强团队意识、形成科学合理的评价体系的实践探索经验。通过对传统的教学方式与新的教学模式的比较,充分论证了高职艺术设计专业开展项目化教学模式的先进性和可推行性。 Exploring the teaching mode with the characteristics of higher vocational education has become a breakthrough in higher vocational education reform day by day and is also an important task in the reform of personnel training mode in higher vocational education. In this paper, according to the current situation of art design specialty teaching in higher vocational colleges, the author expounds the concept and necessity of applying project teaching methods to art design major in higher vocational colleges. It also introduces the construction of virtual student company in art design course in higher vocational colleges, Scientific and reasonable evaluation system of practical exploration experience. Through the comparison between the traditional teaching method and the new teaching method, this paper fully demonstrates the advancedness and feasibility of carrying out the project-based teaching mode in art design major of higher vocational education.