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文化产业（包括电视产业）在当今时代已经成为了全球性新的经济增长点。中国加入世贸组织后，西部文化更加引人关注。这种形势下，如何以电视手段对西部文化进行编码和有效传播，通过深度开发西部文化资源而壮大西部电视产业实力，成了摆在我们面前的重要课题。对西部文化的传
Cultural industries (including the television industry) have become a new global economic growth point in the modern era. After China’s accession to the WTO, the western culture has drawn even more attention. Under such circumstances, how to encode and spread the western culture by means of television has become an important issue facing us by strengthening the strength of the western TV industry through the in-depth development of the western cultural resources. Biography of the western culture