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在日前举行的首届电信增值服务研讨会上。来自国内外运营商、咨询公司、政府部门和邮电大学的专家学者针对增值业务的发展现状,问题和前景发表了多篇有价值的演讲,本期《专题》编发了其中的四篇。 增值业务兴起于20世纪80年代,目前在我国从事增值业务的运营商除中国电信、中国网通、中国移动、中国联通、中国卫通等五大集团公司等骨干企业外,还有4000多家中小企业,其中约有70％是民营或包含民营经济成分。2001年8月,信息产业部调整了电信业务分类目录,增值电信业务从9类增加到17类,在ARPU值明显下滑的今天,增值业务被看作是未来电信赢利的新增点。短信业务的成功.更证明了增值业务对提高ARPU值的有效作用。但是,由于没有找到适合发展的商业模式,增值业务尚未实现真正意义上的蓬勃开展,发表这些文章旨在开阔经理人思路,并希望通信企业从自己特殊的市场定位出发,携手共建增值业务的产业链,以迎接增值业务的春天早日到来。
At the first telecom value-added service seminar held recently. Experts and scholars from home and abroad operators, consulting companies, government departments and post and telecommunications universities made many valuable speeches on the development status, problems and prospects of value-added services. In this issue, four were compiled by Thematic. Value-added services emerged in the 1980s. At present, there are more than 4,000 small and medium-sized enterprises (SMEs) engaged in value-added services such as China Telecom, China Netcom, China Mobile, China Unicom and China Satcom. About 70% of which are private or include the private sector. In August 2001, the Ministry of Information Industry adjusted its telecom business catalog and added value-added telecom services from 9 categories to 17 categories. Today, with a marked decline in ARPU, value-added services are regarded as a new point for future telecom profits. The success of SMS business, but also proved that the value-added services to improve the effective ARPU value. However, because they have not found a suitable business model for development, value-added services have not yet been booming in the real sense. These articles are published to broaden the thinking of managers and hope that telecom companies will jointly establish value-added services based on their specific market positioning Industrial chain, in order to meet the value-added business spring early arrival.