论文部分内容阅读
利用波特的五力模型和零散型产业的概念,对我国的水处理化学品行业的竞争格局进行结构化分析,勾画出水处理化学品行业内企业的竞争战略群组。指出我国的水处理化学品行业属于典型的零散型行业,而克服零散对该行业和某些业内企业来说可能孕育着重要的市场机会,并对行业内的关系营销等特点进行了简单概括。跟踪世界水处理化学品行业的发展趋势,找出我国水处理化学品行业存在的不足和面临的困境,结合行业结构分析提出该行业未来发展趋势。
Using Porter’s five forces model and the concept of fragmented industries, this paper analyzes the competitive landscape of China’s water treatment chemicals industry structurally and draws out the competitive strategy group of enterprises in the water treatment chemicals industry. Pointed out that China’s water treatment chemicals industry is a typical fragmented industries, and to overcome the fragmentation of the industry and some industry enterprises may be pregnant with important market opportunities, and the relationship between the characteristics of the marketing of a brief summary. Track the development trend of the world’s water treatment chemicals industry, find out the shortcomings and difficulties faced by China’s water treatment chemicals industry, and propose the future development trend of the industry with the analysis of the industrial structure.