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随着社会的发展和科学技术的进步,互联网技术已经不断渗透到人们的生活、学习和工作中,人们生活需求多样化发展,催生了传媒产业的发展,数字化的多媒体时代已经到来,传统媒体结构发生了根本性的转变,全球媒体格局也产生了深刻的变化,新媒体尤其独特的优势,其主要特点包含有数字化、互动较强以及个性化等方面的特点,新媒体显现出其独特的竞争力和顽强的生命力和发展力,当今社会已经形成传统媒体和新媒体各种媒介形态相融共生的局面。新技术和新媒体的快速发展促进网络格局的不断扩大,也将世界连成一个整体。
With the development of society and the advancement of science and technology, Internet technology has continuously infiltrated people’s life, study and work. The diversified development of people’s life demands has given birth to the development of the media industry. The era of digital multimedia has come. The traditional media structure Fundamental changes have taken place, and profound changes have taken place in the global media landscape. The unique advantages of new media, including its characteristics of digitization, interaction and personalization, have all shown its unique competition Strength and tenacious vitality and development power, today’s society has formed the traditional symbiosis between traditional media and new media. The rapid development of new technologies and new media has promoted the continuous expansion of the Internet and integrated the world into a whole.