数字营销正在进化为黑客营销,人们也将迎来数字化达尔文主义,置身一场适者生存的营销游戏。在上期的文章中,我们谈到数字营销疆界不局限于大数据、内容创意,还将包括人工智能、可穿戴设备、物联网以及正在改变这个世界的新趋势:共享经济(Sharing Economy)、众包模式(Crowd-sourcing)、创客运动(Maker Movement)。共享经济正致力于消灭“生产资料”私有制,并建立一个“没有阶级制度、没有剥削和没有压迫,并且进行集体生产的”虚拟社会。众包让互联网从“信息分享的互联网”升级到“价值协作的互 Digital marketing is evolving into hacker marketing, and people will also embrace digital Darwinism in a marketing game for the survival of the fittest. In the last issue, we talked about digital marketing boundaries not limited to big data, content ideas, but also artificial intelligence, wearable devices, the Internet of things and new trends that are changing the world: Sharing Economy, Crowd-sourcing, Maker Movement. The shared economy is working to eradicate private ownership of ”means of production“ and establish a virtual society in which there is no class system, no exploitation and no oppression, and collective production. Crowdsourcing allows the Internet to upgrade from ”internet sharing“ to ”value collaboration"