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随着时代不断发展,农村电子商务通过各网络平台嫁接农村的资源,拓展农村信息服务业务,使之成为遍布乡、镇、村的三农信息服务站。同时,在我国的技工类学校中有大量的农村学生,如果他们能作为农村电子商务平台的终端直接扎根于农村服务于三农,真正使三农服务落地,使农民成为平台的最大受益者。本文基于这样一种背景,探讨了网络营销人才培养的校企合作新模式,以及“一里营”平台对网络营销人才培养的创新路径。
With the continuous development of the times, rural e-commerce has grafted rural resources through various network platforms and expanded the rural information service business to make it a service station for rural and farmer’s information services in rural areas, towns and villages. At the same time, there are a large number of rural students in our country’s mechanized schools. If they can directly serve as the terminals of the rural e-commerce platform and serve the agriculture, countryside and rural areas directly, they will truly serve the agriculture, rural areas and farmers and make the farmers become the biggest beneficiaries of the platform. Based on such a background, this article explores the new mode of school-enterprise cooperation in the cultivation of network marketing personnel and the innovation path of network marketing personnel training in the “one mile camp” platform.